by Luca Jaccodine | Nov 17, 2020 | Branding
Greenwashing: What is it? There is no doubt in the favorability of green products on the market compared to their conventional competitors. In fact, 66% of global consumers are willing to pay more for sustainable goods. More than ever before, consumers are considering...
by Maria Germogenova | Jan 30, 2020 | Impact, Sustainability, Sustainable development goals
When it comes to businesses, it is important to establish a brand that cares, especially about its core foundation and base.Sustainable branding may bring multiple benefits and opportunities if done properly.Integrating sustainability into the brand, especially in the...
